Sentiment analysis report (Aug 14, 2025)
Strategic considerations
- Counter the Negative News Narrative: The conversation in news media is uniformly negative (Net Sentiment Score of -100), driven by top-tier publications discussing an "existential" crisis. This high-impact narrative is a key vulnerability and requires a proactive communications strategy.
- Amplify LinkedIn as a Brand Advocacy Hub: With a highly positive skew (20 positive to 2 negative mentions), LinkedIn is a strategic asset. The platform's content, driven by employee advocacy and admiration for company research, should be actively promoted and amplified.
- Manage Polarization on X: X is a high-volume (97 mentions) but contentious platform. It hosts both high-volume positive themes like Admiration and is the sole source of the Anger theme. A key opportunity lies in leveraging high-interest topics, such as the report on stablecoins that generated a post with "significant engagement."
- Recognize Impact vs. Volume: The most significant negative theme, Disappointment, has a high impact score (22) from just 10 mentions due to its prevalence in news media. In contrast, the most frequent positive theme, Admiration, has a lower impact score (18) spread across 18 mentions, indicating a broad but less influential conversation. Strategy should prioritize addressing high-impact negative themes over simply reacting to the volume of positive ones.
