The overall brand conversation is predominantly neutral, with 108 of 185 total mentions classified as such. However, among categorized mentions, the sentiment is positive, with positive mentions (43) outnumbering negative ones (24) by a nearly 2-to-1 ratio. A significant divergence exists between social media and news coverage. On social media, the Net Sentiment Score of +37 indicates that the volume of positive mentions significantly outweighs the volume of negative mentions. Conversely, the Net Sentiment Score in news media is -100, showing that the volume of negative mentions significantly outweighs the volume of positive mentions, with zero positive news articles identified in this period.