The most prevalent positive emotion was Admiration, appearing in 18 mentions. This theme's strength comes from its high volume across many conversations, rather than a single viral moment, with much of the praise directed at the company's research and reports. For instance, one such conversation with background-level engagement was a LinkedIn post praising the firm's AI insights, which stated that the company's latest piece on AI agents "gets it right."

The theme of Anticipation appeared in 8 mentions, largely focused on the potential of new technologies highlighted in McKinsey reports. This theme's impact is illustrated by a post with significant engagement on social media, which cited a McKinsey report showing that stablecoins are facilitating massive transaction volumes, noting this growth highlights the potential of stablecoins.

The emotion of Joy was expressed in 7 mentions, frequently linked to personal career milestones with the company, such as new certifications or starting an internship. The theme's significance is based on its volume across several individual announcements. For example, a post with noteworthy engagement on LinkedIn celebrated finishing a summer internship, with the author stating it was "Really fun to finish the summer" as a Business Analyst Intern.

Gratitude was expressed in 4 separate mentions, primarily from current or former employees reflecting positively on their professional journey with the firm. This theme is characterized by its personal and heartfelt tone across multiple conversations. An example with noteworthy engagement comes from a LinkedIn post by a former employee, who was grateful for the "strong foundation" built during their tenure.

The theme of Excitement, appearing in 5 mentions, is almost exclusively tied to individuals announcing they are starting new roles at the company. This theme's strength comes from the consistent volume of positive career announcements. One representative instance with background-level engagement was a LinkedIn post from a new Business Analyst, who was "Excited to share" that they were starting their new role.