The conversation about the brand varies dramatically by platform. LinkedIn is the most positive channel, with 20 positive mentions to only 2 negative. It serves as a hub for professional advocacy, with users sharing career achievements and praising the firm's reports.

In contrast, news media is the most negative channel, with 4 negative articles and 0 positive ones, driving a high-impact narrative around the existential threat of AI.

X (formerly Twitter) is the most polarized platform, hosting an equal number of positive and negative mentions (20 vs 17), and is the primary source for accusations driving the 'Anger' theme.

Facebook has low volume but contains one highly engaged negative post (295 engagements) expressing disappointment.