Diagnostic logic

The Vitality ScoreTM

The definitive health grade for social media. We evaluate your Weighted Engagement against the real-world performance of your specific peer group.

92/100

Status: Peak Condition

Weighted Engagement

Raw volume is noise. We calculate a composite metric that values high-intent interactions (Shares, Saves, Comments) significantly higher than passive metrics (Likes, Views).

The Performance Ratio

We don’t just subtract the difference. We calculate your normalized performance ratio against the industry standard. A score of 75 means you are exactly matching the peer group average.

The Clinical Scale

90 – 100
PEAK CONDITION

Outperforming the peer average. Elite resonance.

75 – 89
HEALTHY

Meeting or exceeding the industry baseline.

50 – 74
UNWELL

Below peer average. Strategy requires adjustment.

0 – 49
CRITICAL CONDITION

Statistically irrelevant engagement. Intervention needed.

Sector-Adjusted Weighting

Not all platforms are created equal.

A law firm shouldn’t be graded the same way as a fashion brand. Our algorithm applies Sector-Specific Weighting to your Global Score.

We assign higher mathematical value to the platforms that historically drive your specific industry (e.g., LinkedIn for B2B, Instagram for Retail), ensuring your score reflects your influence where it actually matters.

The Split-Function Algorithm

To ensure fairness, the score is anchored at 75 (The Baseline).

IF PERFORMANCE ≤ BASELINE:

Score = (User / Baseline) * 75

IF PERFORMANCE > BASELINE:

Score = 100 – (25 * (Baseline / User))

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