The Battle For Attention
We believe that creativity without context is just noise. We built Makemi to bring apples-to-apples clarity to the art of marketing analysis.
The “Context” Crisis
The industry has an isolation problem. Brands measure performance in a vacuum, tracking vanity metrics against their own past rather than the market’s present. They celebrate internal growth without realizing they are losing external ground.
Our fundamental belief is simple: You cannot judge health in a vacuum. A 2% engagement rate is a triumph for a bank, but a failure for a beauty brand.
Why opinion wasn’t enough.
“As a communications executive and strategist, I spent years in marketing meetings debating ideas and tactics. Stakeholders always wanted to know: “Is our strategy working?”
All I could give them was isolated metrics and best practices. I realized that to fix this industry, we didn’t need another creative tool. We needed a diagnostic lens.”
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