COMPANY // OUR PHILOSOPHY

The Battle For Attention

We believe that creativity without context is just noise. We built Makemi to bring apples-to-apples clarity to the art of marketing analysis.

The “Context” Crisis

The industry has an isolation problem. Brands measure performance in a vacuum, tracking vanity metrics against their own past rather than the market’s present. They celebrate internal growth without realizing they are losing external ground.

Our fundamental belief is simple: You cannot judge health in a vacuum. A 2% engagement rate is a triumph for a bank, but a failure for a beauty brand.

  • We believe in apples-to-apples measurement.
Competitive Clarity
From the founder

Why opinion wasn’t enough.

“As a communications executive and strategist, I spent years in marketing meetings debating ideas and tactics. Stakeholders always wanted to know: “Is our strategy working?”

All I could give them was isolated metrics and best practices. I realized that to fix this industry, we didn’t need another creative tool. We needed a diagnostic lens.”

“Makemi is the tool I wished I had. It turns the ‘guessing game’ of social media into evidence-based strategy.”

David
David
FOUNDER, MAKEMI

Next Steps

Choose your path.

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Access the 4×4 Framework™ immediately. Enter a brand’s website URL to see how its social profiles perform versus its peer group.

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