The Framework
Methodology
The 4 x 4 Framework™

Our proprietary 8-dimensional lens we use to deconstruct social media performance into actionable health metrics.

The Vitality Score™

The definitive health grade that evaluates social media standing against peer group benchmarks.

Intelligence
Creative Analysis

Makemi goes beyond numbers to analyze the visual creative and messaging that defines a brand’s social media strategy.

Peer Group Benchmarking

See how you compare to organizations like yours with benchmarks tailored to your specific profile.

Ready for your diagnosis?
Get your free Vitality Score™ and see where you stand among your peers.

Secure report link delivered via email.
Solutions
For agencies
Scale your expertise

Automate sector-wide peer analysis and generate objective health reports for clients in minutes.

Validate your strategy

Anchor your recommendations in objective sector data to build client trust and consensus.

For businesses
Find your direction

Get a clear, honest look at your brand’s social media health and see exactly where to focus next.

Discover winning topics

Identify the specific themes and visual styles that are currently resonating in your industry.

Interactive Tools
The Sector Index

Browse our public database of social media performance data.

Explore sectors
Company
Our Mission
The Makemi Philosophy

Why we insist on apples-to-apples measurement to win the battle for attention.

Partnerships
Contact Us

Reach out for speaking inquiries, strategic consulting, or questions about our methodology.

Get in touch
Need a custom checkup?
For enterprise-level data needs or strategic partnerships, let’s talk.

Get in touch
- The Makemi Philosophy
- Contact Us
The Sector Index

The Framework
Methodology
The 4 x 4 Framework™

Our proprietary 8-dimensional lens we use to deconstruct social media performance into actionable health metrics.

The Vitality Score™

The definitive health grade that evaluates social media standing against peer group benchmarks.

Intelligence
Creative Analysis

Makemi goes beyond numbers to analyze the visual creative and messaging that defines a brand’s social media strategy.

Peer Group Benchmarking

See how you compare to organizations like yours with benchmarks tailored to your specific profile.

Ready for your diagnosis?
Get your free Vitality Score™ and see where you stand among your peers.

Secure report link delivered via email.
Solutions
For agencies
Scale your expertise

Automate sector-wide peer analysis and generate objective health reports for clients in minutes.

Validate your strategy

Anchor your recommendations in objective sector data to build client trust and consensus.

For businesses
Find your direction

Get a clear, honest look at your brand’s social media health and see exactly where to focus next.

Discover winning topics

Identify the specific themes and visual styles that are currently resonating in your industry.

Interactive Tools
The Sector Index

Browse our public database of social media performance data.

Explore sectors
Company
Our Mission
The Makemi Philosophy

Why we insist on apples-to-apples measurement to win the battle for attention.

Partnerships
Contact Us

Reach out for speaking inquiries, strategic consulting, or questions about our methodology.

Get in touch
Need a custom checkup?
For enterprise-level data needs or strategic partnerships, let’s talk.

Get in touch
- The Makemi Philosophy
- Contact Us
The Sector Index

Sector: Hospitality & Tourism

Sector Index

Sector: Hospitality & Tourism

Travel Agencies & Tour Operators

4×4 FRAMEWORK™ NORMALIZED DATA

Define your peer group:

1. Sector

2. Geography

3. Channel

4. Size

Go beyond the leaderboard.

The peer group sets the benchmark. Your private diagnosis reveals the roadmap to improve your strategy and capture the attention you deserve.

Optimize impact: Align your content mix with proven audience demand.
Eliminate waste: Stop investing in low-traction formats and topics.
Drive growth: Turn diagnostic insights into a clear plan to increase performance.