SOLUTIONS // FOR AGENCIES

Validate Your Strategy

Eliminate subjective debates. Anchor your recommendations in irrefutable, clinical-grade sector data.

REFERENCE MATERIAL

The Brand Glossary

Standardized terminology and definitions used within the Makemi 4x4 Analysis Frameworkâ„¢.

01 // Metric Definitions

Vitality Scoreâ„¢

Composite Metric (0-100)

The aggregate health score of a brand's social presence. Calculated via a weighted average of Reach, Engagement Rate, and Frequency relative to the sector mean[cite: 124, 137].

Peer Group

Cohort Classification

A statistically isolated set of 20-50 entities sharing specific attributes (Sector, Geography, Follower Volume). Used as the baseline for "apples-to-apples" deviation analysis[cite: 92, 114].

Weighted Engagement

Algorithm Logic

A valuation method where high-intent interactions (Shares, Saves) are assigned a higher coefficient than passive interactions (Likes, Views) to determine true resonance[cite: 116].

02 // Taxonomy & Classification

Objective Categories (The "Why")

  • Awareness (TOFU) Metric: Reach / Impressions
  • Consideration (MOFU) Metric: Retention Time
  • Conversion (BOFU) Metric: Click-Through Rate
  • Loyalty (Retention) Metric: Community Response

Format Categories (The "How")

  • Static Image Type: Single Frame
  • Carousel Type: Multi-Frame / Sequential
  • Short-Form Video Type: Temporal / Audio-Visual
  • Text / Status Type: Typography Only

Access the Full Index

View live benchmarks across 2,988 peer groups[cite: 205].

BROWSE DATA

The “Opinion” Trap

Great strategies often die in the boardroom because of subjective feedback. Without data, your recommendation is just another opinion. You need proof that your proposed direction aligns with market reality.

Makemi provides the objective “second opinion” that builds immediate client consensus.

Client Consensus
OPINION → FACT
Irrefutable Proof

How we bulletproof your pitch

Competitive Precedent

Don’t just tell them it works—show them. Identify competitors already winning with the strategy you are proposing.

Objective Scoring

Shift the focus from “Do you like this?” to “How do we improve this number?” The Vitality Score (0-100) aligns everyone on a single objective metric.

Clinical Gap Analysis

Visually demonstrate the gap between the client’s current performance and the sector average. Nothing drives action like seeing a deficit.

Quarterly Proof

Validate your retainer. Use our reports to show a quarter-over-quarter increase in Vitality, proving your agency’s long-term ROI.

Our client was hesitant about investing in video until we showed them the Makemi report. Seeing their competitors' content format scores in black and white ended the debate instantly.

— ACCOUNT DIRECTOR, I4U MARKETING

End the debate. Start validating.

Secure client buy-in with your first report.

Your clinical-grade report will be delivered privately to your inbox.