Sentiment analysis report for Boeing
Strategic considerations
- Capitalize on the strong positive narrative in news media. Stories from top-tier publications about FAA approvals and massive orders from Turkish Airlines and Norwegian are driving a powerful recovery narrative that should be amplified across other channels.
- Leverage high-performing organic content. The viral engagement (3,208 interactions) on a Facebook reel about a special Lufthansa livery demonstrates the high potential of visually compelling, partnership-focused content.
- Prepare a communications strategy to address the consistent theme of Disappointment regarding 777X certification delays. This issue is being reported by top-tier publications and requires proactive management to mitigate negative sentiment.
- Tailor content to platform-specific conversations. Focus on visual storytelling and aircraft aesthetics for Instagram (where Admiration is dominant), professional partnerships and employee stories for LinkedIn (where Gratitude is strong), and be prepared for more reactive, opinion-driven conversations on X.
- Monitor the niche but critical narrative of Fear surrounding the FAA's decision to ease certification oversight. While low in volume (5 mentions), this sentiment is directly tied to safety perceptions and could escalate.
