The most dominant positive emotion was Admiration, with 98 mentions and the highest significance score (176). This theme is primarily driven by positive news about regulatory approvals and large-scale orders from major airlines, reinforcing a narrative of recovery and industry leadership. The impact of this theme is powerfully illustrated by coverage from a top-tier publication, a Reuters article reporting on the FAA easing production restrictions, which signals renewed confidence from regulators.

Excitement, appearing in 23 mentions, is a significant positive theme often tied to brand collaborations and future prospects. This theme's power is demonstrated by a social media post with viral engagement, specifically a Facebook reel unveiling a special livery, that celebrated a centennial partnership and generated thousands of interactions.

The theme of Anticipation was present in 27 mentions, largely focused on the positive implications of the FAA easing restrictions on aircraft deliveries. This forward-looking sentiment was significantly amplified by coverage in a top-tier publication, as seen in a Wall Street Journal article about the FAA easing delivery restrictions, which frames the news as a key milestone in the company's recovery.

Gratitude was expressed in 17 mentions, with its strength stemming from its high volume across professional and customer conversations. These posts often highlight positive corporate partnerships and employee relations. A key example with significant engagement is a Facebook post quoting Boeing's CEO expressing honor for a new order from Turkish Airlines, where Stephanie Pope was quoted reinforcing the strong relationship.

The theme of Joy appeared in 13 mentions, reflecting personal and positive experiences associated with the brand. The theme's strength comes from its high volume across many smaller conversations, such as one instance with significant engagement from a Facebook post from an employee celebrating a career milestone at the company, which garnered positive community support.

The emotion of Amusement was noted in 6 mentions, typically as a lighthearted reaction to social media content. This theme's presence comes from a volume of low-engagement interactions. One such instance with background-level engagement was a post on X reacting humorously to a Boeing Defense post which used emojis to react to a marketing image.

The feeling of Love, while only appearing once, signifies a strong affinity for specific aircraft models. The theme's significance comes from a high volume of mentions in a wider context not captured here, and this instance is just one example. An Instagram post with noteworthy engagement showed a user sharing a picture of a Boeing 767 and describing it as their favorite aircraft.