Sentiment analysis report for Boeing
Negative sentiment themes
Disappointment
Disappointment, with 26 mentions, was the most prevalent negative emotion, primarily centered on production and certification delays. This narrative is driven by coverage from a top-tier publication, illustrated by a Reuters report on certification delays for the 777X, where the CEO acknowledged the company was behind schedule.
Anger
The theme of Anger was present in 16 mentions, often manifesting as frustration with company communications or past safety issues. The theme's strength comes from its high volume across many low-level conversations. For instance, a post on X with background-level engagement shows a user telling Boeing-related accounts to 'Stop posting nonsense', reflecting general frustration.
Fear
Fear appeared in 5 mentions, specifically linked to discussions about the FAA easing its oversight of Boeing's certification process. While not a dominant theme by volume, its significance comes from its direct connection to safety perceptions. One example with noteworthy engagement included a Facebook post reacting with concern to the FAA easing restrictions, which framed the development negatively.
Sadness
The emotion of Sadness was detected in 2 mentions, related to the retirement or dismantling of older, iconic aircraft. This theme's strength is based on its volume across niche enthusiast communities. One such instance with background-level engagement was an Instagram user lamenting the dismantling of an older Boeing 747, describing the planes as "old beauties."
Disgust
Disgust, seen in 2 mentions, was a minor theme driven by critical commentary on corporate culture. The theme's impact comes from the volume of these niche conversations rather than a single viral post. For example, a post on X making a negative comment about the company's culture with background-level engagement attributed perceived issues to internal policies.