Canada’s tech network comparison (2024)

Followers by platform

ReportID	Organization	FollowersTotal	Followers_BL	Followers_FB	Followers_IG	Followers_LI	Followers_PI	Followers_TH	Followers_TT	Followers_X
20017	Scientific American	8,532,741	0	3,169,573	493,959	91,883	0	269,340	0	4,507,986
19979	Science Friday	1,933,392	85,222	952,129	64,558	4,765	0	71,574	24,900	730,244
20017	Radiolab	740,825	0	396,123	76,126	0	0	19,388	0	249,188
20017	Science Friday	1,933,392	85,222	952,129	64,558	4,765	0	71,574	24,900	730,244
20017	Science Vs	102,620	0	13,239	65,238	0	0	0	0	24,143
28534	Makemi	1,751,696	0	952,129	64,558	4,765	0	0	0	0
31015	Culture Crave	604,804	0	0	0	0	0	0	0	604,804
30985	Roys Digital Media	2,946	0	0	0	0	0	2,946	0	0
30951	Dear Brwn Mama	240	0	0	0	0	0	240	0	0
31214	Switzer on Main	241	0	89	152	0	0	0	0	0
ReportID	Organization	FollowersTotal	Followers_BL	Followers_FB	Followers_IG	Followers_LI	Followers_PI	Followers_TH	Followers_TT	Followers_X

Competitor Categories

ReportID	Organization	Category1_posts	Category2_posts	Category3_posts	Category4_posts	Category5_posts	Category6_posts	Category7_posts	Category8_posts	Category9_posts	Category10_posts	Category1_engRate	Category2_engRate	Category3_engRate	Category4_engRate	Category5_engRate	Category6_engRate	Category7_engRate	Category8_engRate	Category9_engRate	Category10_engRate
20017	Radiolab	33	1	56	13	26	27	0	39	26	18	0.01	0.00	0.01	0.01	0.01	0.02	0.00	0.01	0.01	0.02
20017	Science Vs	11	0	12	90	16	11	0	40	18	19	0.05	0.00	0.04	0.07	0.05	0.11	0.00	0.07	0.08	0.05
20017	Scientific American	445	158	567	971	853	446	173	422	313	430	0.00	0.00	0.00	0.00	0.01	0.00	0.00	0.00	0.00	0.01
19979	Science Friday	413	853	734	402	232	126	36	158	459	1,018	0.01	0.02	0.03	0.03	0.01	0.01	0.01	0.01	0.02	0.01
20017	Science Friday	352	55	875	776	747	335	39	268	521	398	0.01	0.01	0.02	0.03	0.02	0.01	0.01	0.02	0.03	0.01
28534	Makemi	0	0	0	0	0	0	0	0	0	0	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
31015	Culture Crave	0	0	0	0	0	0	0	0	0	0	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
31214	Huntington Properties	4	4	2	0	0	0	0	0	0	0	1.85	3.65	3.49	0.00	0.00	0.00	0.00	0.00	0.00	0.00
31214	Sawmill Flats	6	14	8	0	0	0	0	0	0	0	0.01	0.03	0.01	0.00	0.00	0.00	0.00	0.00	0.00	0.00
31214	Switzer on Main	8	165	65	1	0	0	0	0	0	0	1.16	2.30	2.12	6.58	0.00	0.00	0.00	0.00	0.00	0.00
ReportID	Organization	Category1_posts	Category2_posts	Category3_posts	Category4_posts	Category5_posts	Category6_posts	Category7_posts	Category8_posts	Category9_posts	Category10_posts	Category1_engRate	Category2_engRate	Category3_engRate	Category4_engRate	Category5_engRate	Category6_engRate	Category7_engRate	Category8_engRate	Category9_engRate	Category10_engRate

Totals and Averages - competitors - 1 year

ReportID	Organization	TotalPosts_BL	TotalPosts_FB	TotalPosts_IG	TotalPosts_LI	TotalPosts_PI	TotalPosts_TH	TotalPosts_TT	TotalPosts_X	TotalPosts	EngRate_BL	EngRate_FB	EngRate_IG	EngRate_LI	EngRate_PI	EngRate_TH	EngRate_TT	EngRate_X	EngRate	Posts_SingleImage	Posts_Carousel	Posts_ImageGrid	Posts_webpage	Posts_article	Posts_NoMedia	Posts_video	Posts_Event	EngRate_SingleImage	EngRate_Carousel	EngRate_ImageGrid	EngRate_webpage	EngRate_article	EngRate_NoMedia	EngRate_video	EngRate_Event
20017	Scientific American	0	3,574	204	1	0	25	0	986	4,790	0.000000	0.004138	0.016912	0.000000	0.000000	0.025200	0.000000	0.003793	0.004720	113	47	1	4,480	0	6	131	0	0.009027	0.014255	0.000000	0.004201	0.000000	0.000000	0.014351	0.000000
19979	Science Friday	1,106	1,270	628	36	0	25	104	1,309	0	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	1,618	48	4	2,172	0	84	420	4	0.012121	0.002646	0.001849	0.022705	0.000000	0.014759	0.019616	0.000000
20017	Radiolab	0	62	76	0	0	25	0	88	251	0.000000	0.013871	0.009868	0.000000	0.000000	0.027600	0.000000	0.010568	0.012869	169	13	3	7	0	8	48	0	0.012899	0.008462	0.023333	0.030000	0.000000	0.005000	0.011875	0.000000
20017	Science Friday	1,106	1,248	612	21	0	25	104	1,299	4,415	0.053797	0.007218	0.003650	0.043971	0.000000	0.038617	0.033596	0.002431	0.017957	1,607	48	4	2,149	0	84	417	4	0.012129	0.002646	0.001849	0.022933	0.000000	0.014875	0.019829	0.000866
20017	Science Vs	0	18	142	0	0	0	0	68	228	0.000000	0.092222	0.065141	0.000000	0.000000	0.000000	0.000000	0.071324	0.069123	30	43	1	56	0	13	72	13	0.070333	0.040698	0.050000	0.089286	0.000000	0.009231	0.077778	0.086923
28534	Makemi	0	0	0	0	0	0	0	0	0	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	11	0	0	23	0	0	3	0	0.021515	0.000000	0.000000	0.030167	0.000000	0.000000	0.007632	0.000000
31015	Culture Crave	0	0	0	0	0	0	0	10	0	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0	0	0	0	0	0	0	0	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000
30985	Roys Digital Media	0	0	0	0	0	27	0	0	0	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0	0	0	0	0	0	0	0	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000
30951	Dear Brwn Mama	0	0	0	0	0	6	0	0	0	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0	0	0	0	0	0	0	0	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000	0.000000
31214	Switzer on Main	0	126	113	0	0	0	0	0	239	0.000000	0.013644	4.698420	0.000000	0.000000	0.000000	0.000000	0.000000	2.228620	235	1	0	0	0	0	2	0	2.067450	26.315800	0.000000	0.000000	0.000000	0.000000	10.236700	0.000000
ReportID	Organization	TotalPosts_BL	TotalPosts_FB	TotalPosts_IG	TotalPosts_LI	TotalPosts_PI	TotalPosts_TH	TotalPosts_TT	TotalPosts_X	TotalPosts	EngRate_BL	EngRate_FB	EngRate_IG	EngRate_LI	EngRate_PI	EngRate_TH	EngRate_TT	EngRate_X	EngRate	Posts_SingleImage	Posts_Carousel	Posts_ImageGrid	Posts_webpage	Posts_article	Posts_NoMedia	Posts_video	Posts_Event	EngRate_SingleImage	EngRate_Carousel	EngRate_ImageGrid	EngRate_webpage	EngRate_article	EngRate_NoMedia	EngRate_video	EngRate_Event

makemi_timelineData - competitors

id	ReportID	Organization	Month	TotalPosts	TotalPosts_BL	TotalPosts_FB	TotalPosts_IG	TotalPosts_LI	TotalPosts_PI	TotalPosts_TH	TotalPosts_TT	TotalPosts_X	EngRate	EngRate_BL	EngRate_FB	EngRate_IG	EngRate_LI	EngRate_PI	EngRate_TH	EngRate_TT	EngRate_X
76	19979	Science Friday	PostsMonth-01	338	95	89	44	7	0	0	8	95	0.02	0.07	0.01	0.00	0.01	0.00	0.00	0.01	0.00
77	19979	Science Friday	PostsMonth-02	349	99	93	49	1	0	0	6	101	0.04	0.11	0.01	0.01	0.13	0.00	0.00	0.03	0.00
78	19979	Science Friday	PostsMonth-03	421	121	113	60	7	0	0	8	112	0.01	0.03	0.01	0.00	0.05	0.00	0.00	0.01	0.00
79	19979	Science Friday	PostsMonth-04	380	107	100	58	1	0	0	10	104	0.01	0.03	0.01	0.01	0.04	0.00	0.00	0.09	0.00
80	19979	Science Friday	PostsMonth-05	371	90	106	52	5	0	0	11	107	0.01	0.03	0.01	0.01	0.05	0.00	0.00	0.05	0.00
81	19979	Science Friday	PostsMonth-06	343	74	102	50	2	0	0	6	109	0.01	0.03	0.01	0.01	0.08	0.00	0.00	0.14	0.00
82	19979	Science Friday	PostsMonth-07	355	73	107	54	4	0	0	11	106	0.01	0.03	0.01	0.00	0.08	0.00	0.00	0.02	0.00
83	19979	Science Friday	PostsMonth-08	382	93	112	54	3	0	0	6	114	0.01	0.02	0.00	0.00	0.05	0.00	0.00	0.01	0.00
84	19979	Science Friday	PostsMonth-09	364	80	112	53	2	0	0	11	106	0.01	0.02	0.00	0.00	0.03	0.00	0.00	0.01	0.00
85	19979	Science Friday	PostsMonth-10	411	92	118	54	0	0	0	13	134	0.01	0.02	0.00	0.00	0.00	0.00	0.00	0.02	0.00
86	19979	Science Friday	PostsMonth-11	351	83	105	51	0	0	0	6	106	0.01	0.02	0.00	0.00	0.00	0.00	0.00	0.02	0.00
87	19979	Science Friday	PostsMonth-12	171	39	50	23	0	0	0	4	55	0.01	0.02	0.01	0.00	0.00	0.00	0.00	0.02	0.00
id	ReportID	Organization	Month	TotalPosts	TotalPosts_BL	TotalPosts_FB	TotalPosts_IG	TotalPosts_LI	TotalPosts_PI	TotalPosts_TH	TotalPosts_TT	TotalPosts_X	EngRate	EngRate_BL	EngRate_FB	EngRate_IG	EngRate_LI	EngRate_PI	EngRate_TH	EngRate_TT	EngRate_X
				∑ = 4,236		∑ = 1,207	∑ = 602	∑ = 32	∑ = 0		∑ = 100	∑ = 1,249

Canada’s tech network comparison (2024)

Social media insights report for

Invest Ottawa

Date Range

December 31, 2023 to

December 31, 2024

1 year

Competitors included in this report

Insights

Analysis of Invest Ottawa's social media performance reveals several key trends. Across all organizations, Instagram and LinkedIn demonstrate higher average engagement rates than other platforms like X (formerly Twitter) and Facebook. Video content consistently outperforms other media types, particularly on TikTok, where MaRS achieved exceptionally high engagement. Furthermore, content focused on community building and networking, as well as company news and updates, shows promise for driving engagement. Invest Ottawa's overall engagement rate lags behind several competitors, specifically District 3 and Platform Calgary. This lower performance may be attributed to the organization’s low utilization of Instagram and LinkedIn, platforms where most competitors achieve high engagement. Finally, the data suggests that while Invest Ottawa has a substantial follower base, post frequency doesn't correlate directly with high engagement rates.

Recommendations:

Prioritize video content on TikTok and Instagram: The data clearly shows the effectiveness of video content, especially on platforms like TikTok. Invest Ottawa should significantly increase the frequency of video posts on these platforms, focusing on compelling storytelling that showcases success stories and industry trends.
Invest in Instagram and LinkedIn marketing strategies: These platforms demonstrate strong engagement potential for organizations in this sector. Invest Ottawa should allocate more resources to create high-quality visual content and optimized LinkedIn posts to better engage these audiences.
Increase the frequency of community-focused content: Content related to community building and networking consistently showed higher engagement rates. Invest Ottawa should focus on developing content around these themes to foster stronger engagement with its audience.

Content categories

Posts in this report were categorized to:

Events & Workshops

Posts promoting upcoming events, workshops, webinars, conferences, and networking opportunities organized or hosted by the organization.

Startup Success Stories & Showcases

Highlighting the achievements, milestones, and progress of startups within their network. This includes funding announcements, product launches, awards, and general success stories.

Educational Resources & Advice

Sharing valuable content related to entrepreneurship, business development, industry trends, and skills development. This could include blog posts, articles, guides, and tips.

Community Building & Networking

Posts focused on fostering a sense of community and encouraging interaction among members. This includes shout-outs to community members, invitations to join online groups, and general engagement prompts.

Partnerships & Collaborations

Announcing partnerships with other organizations, investors, mentors, or industry leaders. This category highlights the organization's network and support system.

Company news and updates

Sharing announcements about the organization itself, such as new programs, initiatives, staff changes, or facility updates.

Industry News & Trends

Curating and sharing relevant news and insights from the broader startup ecosystem, both within Canada and globally.

Calls to Action & Opportunities

Posts that directly encourage engagement, such as applications for programs, calls for mentors, or requests for feedback.

Behind-the-Scenes & Culture

Showing the human side of the organization, including behind-the-scenes glimpses of daily operations, team culture, and the overall atmosphere.

Location & Regional Promotion

Highlighting the specific location of the organization and promoting the regional startup ecosystem. This can include showcasing local attractions, events, and resources.

All posts

ReportID :

Media Type :

Source :

Category :

Platform :

id	ReportID	Date	Time	Organization	Text	Media Type	Source	Eng. rate	Category	Platform
2464	20,017	2025-01-10	11:12 PM	Scientific American	Move over Pluto, we’re looking for the real Planet Nine. Pluto was unseated as our solar system’s ninth planet in 2006. Since then astronomers have found signs that the real Planet Nine could be hidi...	Video	Original content	0.000000	Space	Instagram
2465	20,017	2025-01-18	01:29 AM	Scientific American	Containment doesn’t mean a wildfire is extinguished. It’s about creating barriers to stop the flames from spreading—but even when 100% contained, the danger isn’t over. Swipe to learn more about what ...	Carousel	Original content	0.000000	Earth Science	Instagram
2466	20,017	2025-01-08	06:17 PM	Scientific American	There’s new evidence that ADHD symptoms can fluctuate during the menstrual cycle. The biggest of its kind, this study tracked the hormone levels and ADHD symptoms of nearly 100 women. Preliminary resu...	Video	Original content	0.010000	Medicine/Health	Instagram
2467	20,017	2025-01-10	10:28 PM	Scientific American	2024 was the hottest year on record, according to various agencies including NASA, NOAA, the World Meteorological Organization, and the EU’s Copernicus Climate Change Service. This is the first year t...	Video	Original content	0.000000	Earth Science	Instagram
2468	20,017	2025-01-06	07:04 PM	Scientific American	As winter storms dump heavy snow across the mid-Atlantic and Midwest, we’re revisiting these stunning #snowflake photos from nature photographer Don Komarechka. Komarechka’s images, captured in his ow...	Carousel	Original content	0.010000	Earth Science	Instagram
	ReportID					Media Type	Source		Category	Platform

Invest Ottawa

Followers by platform

Competitor Categories

Totals and Averages - competitors - 1 year

makemi_timelineData - competitors

Canada’s tech network comparison (2024)

MaRS (Toronto)

District 3 (Montreal)

Volta (Halifax)

Platform (Calgary)

BC Tech (Vancouver)