Stop Guessing: Discover the Social Media Topics That Actually Engage Your Audience

Are you tired of playing the content guessing game? Makemi uses AI to analyze competitor posts and pinpoint the exact topics driving the highest engagement in your client’s specific market. Stop wasting resources on content that falls flat and start creating posts proven to resonate.

An arrow piercing a colorful target

The Endless Scroll: Why Finding Winning Topics is So Hard

Manually figuring out which content themes work best is a major headache for agencies and marketers::

  • Tedious Manual Labor: It involves endless scrolling through feeds, subjective categorization, and clunky spreadsheet tracking.
  • Inconsistent Tagging: Even tools with tagging require constant, meticulous effort and foresight, often leading to messy data.
  • Reliance on Gut Feeling: Too often, topic selection relies on intuition or trial-and-error, leading to inconsistent results.
  • Blind Spot on Competitors: Most tools don’t analyze competitor topics, leaving you guessing about what works beyond your own client’s feed.
  • Wasted Effort & Missed Opportunities: Creating content around the wrong topics means wasted time, budget, and missing out on crucial engagement opportunities.

Without clear, data-driven topic insights, optimizing content strategy is incredibly inefficient.

How Makemi Identifies Your Most Engaging Content Themes

Makemi takes the guesswork out of topic strategy with sophisticated AI analysis and user control:

  • AI Content Analysis: Our AI reads the text content of your client’s and competitors’ posts (up to 48,000!) to understand what they’re about. (Image and video analysis coming soon!).
  • Dynamic Topic Identification: The AI intelligently groups posts into relevant themes, suggesting up to 10 key topics that best represent the content landscape. It even provides descriptions for each suggested topic.
  • User Review & Refinement: Before finalizing, Makemi presents the suggested topics and descriptions for your review (via email or in-app). You can approve, edit, or refine them to ensure perfect alignment with your strategic needs.
  • Option for Predefined Topics: Alternatively, if you have a specific categorization framework in mind, you can define the topics yourself before the analysis runs.
  • Performance Mapping: Once topics are set, Makemi categorizes all posts and analyzes their performance, specifically calculating the average public engagement rate for each topic across all analyzed brands.

See Exactly What’s Working (and What Isn’t)?

Makemi visualizes this data in clear charts within your report, showing:

  • Topic Volume: Which topics are competitors posting about most frequently?
  • Topic Engagement: Which topics generate the highest average engagement rate for your client and their competitors? (e.g., Identifying that “Behind-the-Scenes Roasting” gets high engagement for coffee shops, or “Physics Breakthroughs” drives discussion for science blogs).
  • Spot Opportunities: Easily identify high-engagement topics competitors are using that your client isn’t, or spot high-volume/low-engagement topics in your client’s current strategy that need rethinking.

Build Content Strategies with Confidence

Leveraging Makemi’s topic discovery gives your agency a decisive edge:

  • Eliminate Guesswork: Base your content calendar on data, not intuition.
  • Boost Engagement Rates: Focus resources on the topics proven to capture audience interest.
  • Improve Content ROI: Reduce wasted effort on low-performing themes and maximize impact.
  • Gain Competitive Insights: Understand competitor content strategies and identify opportunities to differentiate or counter.
  • Plan Content Faster: Streamline your content planning process with clear, prioritized topics.
  • Justify Strategy to Clients: Confidently present data-backed topic recommendations.
  • Deepen Audience Understanding: Learn what truly resonates with the target market within a specific industry sector.

Fueling Smarter Recommendations

Understanding which topics perform best is crucial. This powerful topic analysis provides essential insights that directly fuel Makemi’s Actionable Recommendations, ensuring the strategic advice you receive is tailored not just to performance metrics, but also to the content themes that matter most to the audience. It works hand-in-hand with our ability to compare up to six brands and leverage large datasets for truly comprehensive insights.

Ready to build content strategies based on proof, not guesses? Discover the topics that will truly engage your clients’ audiences.

Get free credits to try Makemi

Browse features: